Copywriting Hotseat:  Buying Media and Creating Headlines

There are 2 distinct parts to this hotseat.

They start with a discussion of buying and writing newspaper and magazine ads. He is selling an ebook for $997. His customer acquisition cost is going up after a year of using this ad campaign.

They talk about how to negotiate when you are buying advertising space, and finding “virgin” markets.

He also wants to start a direct mail campaign. They talk about using the same ad for both magazine and direct mail.

The second half is devoted to picking apart his headline. There is a lively discussion of how to swipe a headline, finding the “sweet spot”, choosing the right words, and isolating the USP.

They also discuss the use of testimonials.

This lesson... along with a vast library of small business marketing lessons and training programs...

...plus a private Facebook-like chat stream where you can get answers to all of your questions about marketing tools and techniques, small business growth, and life as an entrepreneur...

... is only available to members of the Marketing Rebel Insiders Club.

You can access all of this immediately for less than $1 per day.

You will receive full access and all of the privileges of membership...

... so you can learn for yourself why our members love this online club so much...

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Click Here to start your membership today.

We'll see you on the inside...

Stan Dahl & The Marketing Rebel Team