Copywriting Hotseat: Pinpoint Your USP
Jim is a commercial printer, who includes “done for you” printing management services for his clients. He doesn’t charge extra for this and even says he can save his clients 10% – 15% on their costs because his ordering is much more efficient.
They spend a lot of time focusing his USP. He has a unique service but is having a bit of trouble communicating it. There are several attendees that use a lot of printing that give him their perspective on why his service would be attractive to them.
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