Copywriting Hotseat: Become the Best Salesman You Can
Bob Pierce (John’s client at OHP Golf) starts by bringing home the benefits of using the best copy you can, and to continually try to improve your skills.
John then discusses his writing process, and talks about hooks, and moves on to talk about using your house list.
John explains how to use the “dollar bill letter”, dictating an actual letter, and how using “grabbers” such as this is very effective. The segment concludes with John answering questions from the participants.
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