Copywriting Hotseat: How to Write to the Female Audience
Rhonda Ryder is a copywriter, writing a letter for 2 men who interviewed 7 multimillionaire women.
The product hasn’t launched yet.
- Having the product name in the title,
- The difference between writing to men and women.
- Who should be writing the letter
- How to credentialize the writer.
- The need to create a connection between the multimillionaire women and the reader, who may not be able to relate to them.
David Garfinkel explains the interplay between the 10 principals involved with this product (he also explains who the 10 principals are)
He tells her how to get testimonials that support the copy, and illustrates what is necessary to get the reader to keep reading.
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Stan Dahl & The Marketing Rebel Team