Copywriting Hot Seat: Assume the Crown
Jeremiah and Cherise have a number of sites that generate buyer and seller leads for real estate agents. They have been doing it for about 5 years and are very successful.
Once they generate the leads they need to have real estate agents ready to follow up and close them. Currently they are using telemarketers to contact the agents. This, too, is successful.
Their problem is that they do not like dealing with the telemarketers. They want to be able to find and close the real estate agents online and have written a sales letter, which is the subject of the hot seat.
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