Copywriting Hotseat Outtake – Crippled, Old-as-Dirt Golfer Ad Commentary

This is a short video where John comments on his “Crippled, Old-as-Dirt Golfer” ad, and gives some insight into the writing process and story behind the ad.

He spends a lot of time on the headline…as any copywriter does when actually writing a letter…and shows how the copywriter is actually dancing with the prospect.

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