Copywriting Sweatshop Outtakes:  The Offer, the Go to Guy, Sales Detective Work

This video shows some segments from the second Copywriting Sweatshop.

What is the offer?  John talks about your offer and how it ties in with being the go-to-guy.  Who are you, who do you think you are, and how do you become the person your prospect needs you to be in order to buy from you?

They did one exercise:  Sell me this pencil– this leads into a discussion of features vs benefits and how to become a sales detective to learn why people actually buy a product.

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