When you’ve spent hours working on a piece of copy, it can be hard to see it the way a reader will. Everything makes sense to you. The message seems clear. And you may not notice the places where someone else could get confused, lose interest, or simply stop reading.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch gets into a simple habit that can make a big difference in your writing. It’s something even highly experienced copywriters continue to do—and it may help you spot problems you’d never catch on your own.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.