How to Do Dynamic Testing on Facebook
Facebook advertising is very popular right now. It is easy to use, has effective targeting options and, at least for now, tends to be less expensive than Google Ads or other paid media.
You have to test your ideas, though, to find the most effective ad… no matter what ad platform you use.
Facebook makes it easy to do initial testing through its dynamic testing capability. You can test up to 5 images, sets of ad copy, and headlines.
Facebook will switch out the different components and bring back metrics that are split out by each one.
We created a video to show how it works and what the results look like.
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