How to set up Facebook Instant Articles: Marketing

How to set up Facebook Instant Articles

Facebook introduced their “Instant Articles” in the spring of 2016.

A majority of Facebook’s views are from mobile devices now, which presents (at least) 2 issues:

  1. Mobile users tend not to click through on Facebook.  They just scroll down.  This means that all they see is the intro blurb, not the entire article.
  2. If they do click through, the load time for most off-Facebook articles and videos is very long, which results in a bad experience for the user.

Since Facebook is trying to attract as many users as possible, they want them to have a good experience.

Facebook Instant Articles is one of their answers.  If your blog is set up, your articles will load automatically onto Facebook.  This makes for a better experience for the use and more engagement for you.

In this video I briefly touch on some of the pros and cons of using FB Instant Articles and show how to set up your blog and connect it to Facebook.

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