How to Structure a Sales Letter – Marketing

How to Structure a Sales Letter

We frequently get questions in the Clubhouse about how to create a sales letter. This is covered in depth in the Simple Writing System (go to for info about that). We will be starting a new session of the Simple Writing System with live coaching from Lorrie Morgan after Labor Day, so you might want to check that out.

The Simple Writing System breaks down the construction of a sales letter into 18 steps. The same 18 steps that John Carlton uses. In the 18th step the students put all the pieces together into a finished letter.

We will not be teaching the Simple Writing System in this post, but will be sharing the final “put it all together” step.

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