How to Use the Google Keyword Planner – Marketing

How to Use the Google Keyword Planner

Google has a good (free) keyword suggestion tool that will also give estimates (from the horse’s mouth, so to speak) of monthly searches for each keyword.

The problem is that several years ago Google stopped giving exact estimates and now, for search volume, the Keyword Planner gives vague estimates (ie 10K – 100K) which are pretty useless.

There is a way to get around this and to get a more exact estimate of the searches for a keyword, but it is not obvious, unless you are creating an ad.

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