Introduction to Bitcoin and Cryptocurrency: Marketing

Introduction to Bitcoin and Cryptocurrency

Until a month ago, I didn’t know that there was such a thing as cryptocurrency.   I had never heard the term “bitcoin”.  Then I received a solicitation for a bitcoin trading software, and since then it seems it is all I hear about.  Companies of all sizes, from multi-nationals to local retail and professionals to a lemonade stand in San Francisco are now accepting bitcoin as payment.

The following is my understanding of how it works.  Any opinions expressed are my own, and do not reflect the opinions of Stan, John or anyone else at Marketing Rebel.  I am trying to leave opinion out of this, though, and give only the facts as I understand them.  A lot of what you are about to read is a bit strange, and “Twilight Zone” may come to mind.  You will have to suspend your disbelief at times.  Just stick with me and if you have any questions post them at the end of this article.

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