Kickass Copywriting Crash Course Part 5:  It’s All Just Goop

In this fifth segment, John critiques a letter to be sent to CEO’s of mid-sized companies about a software tool.

He actually spends very little time on the copy because there is something very important to do before you write any copy…nail down exactly what you have to sell, who you are going to sell it to, and how you are going to reach them.

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Stan Dahl & The Marketing Rebel Team