Kickass Copywriting Crash Course Part 2: Market Research
In this second segment, John finishes with the USP and discusses the offer and guarantee.
He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have.
He goes on to talk about client management…different ways to get paid, holding your ground when they want changes, dealing with the client’s bureaucracy when it is time to get paid.
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questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the
Marketing Rebel Insiders Club.
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You will receive full access and all of the privileges of membership...
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team
