Kickass Copywriting Crash Course: Market Research: Marketing

Kickass Copywriting Crash Course:  Market Research

In this second segment, John finishes with the USP and discusses the offer and guarantee.

He tells how to create a USP when you can’t think of anything unique about your business, and discusses the biggest problem new copywriters have.

He goes on to talk about client management…different ways to get paid, holding your ground when they want changes, dealing with the client’s bureaucracy when it is time to get paid.


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... is only available to members of the Marketing Rebel Insiders Club.

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Stan Dahl & The Marketing Rebel Team

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