Kickass Copywriting Crash Course Part 3: Selling Copywriting Services: Marketing

Kickass Copywriting Crash Course Part  3:  Selling Copywriting Services

This video is a discussion of an ad directed at creative directors.

The discussion includes:

  • Writing headlines…how to get started, how to know if you are on the right track,
  • How to bond with the prospect
  • The best way to write the copy
  • How to “test” whether your copy is compelling or not

This letter is for a copywriter, but the principles are universal and apply to copy for any product or service.

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Stan Dahl & The Marketing Rebel Team

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