Kickass Copywriting Crash Course Part 3: Selling Copywriting Services
This video is a discussion of an ad directed at creative directors.
The discussion includes:
- Writing headlines…how to get started, how to know if you are on the right track,
- How to bond with the prospect
- The best way to write the copy
- How to “test” whether your copy is compelling or not
This letter is for a copywriter, but the principles are universal and apply to copy for any product or service.
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Stan Dahl & The Marketing Rebel Team