Kickass Copywriting Crash Course Part 4: Connect with your Target: Marketing

Kickass Copywriting Crash Course – Connect with your Target

There are 2 letters up for critique in this video, but the topics are irrelevant.  John addresses issues which are universal.

Topics include:

  • getting into the mind of a prospect,
  • getting your message read,
  • delivery methods,
  • the “what is in it for me” question ,
  • and writing for women.
  •  price points and testing,

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