Kickass Copywriting Crash Course
At a special event hosted by Lorrie Morgan, legendary copywriter John Carlton stepped up to do something he rarely does in public — break down real marketing pieces submitted by the audience. These weren’t polished examples from textbooks. They were real ads, sales letters, and promotions from businesses in a wide range of industries.
In this series of videos, Carlton walks through each piece and explains what works, what doesn’t, and how to make it stronger. It’s a rare chance to watch a master copywriter think out loud as he critiques and improves real-world copy.
These videos are only available for a limited time, so please check them out ASAP.