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This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted bikes for some very famous people. John Carlton and Harlan Kilstein give their advice: Harlan: so the keyword for the
When people first get into copywriting, it’s easy to think the job is simply to write what a client asks for. But the copywriters who build successful careers often approach their work very differently. That small shift in thinking can change how clients see you—and how much they’re willing to pay. In this coaching session,
Some of the best marketing advice doesn’t come from learning a new tactic. It comes from changing the way you think before you ever write a word. That’s what makes this clip from John Carlton so powerful. He isn’t talking about formulas, templates, or tricks. He’s talking about the mindset that separates weak, forgettable copy
The first few seconds of any marketing message can decide whether someone sticks around or disappears forever. That sounds like a lot of pressure, but it also means a few smart changes can completely change the way people respond to your marketing. In this clip from John Carlton’s Action Seminar, copywriter and coach Kevin Rogers
John Paul Mendocha, who manages Google Ads campaigns for some of the largest companies, explains how mindset is needed for success. You can beat the huge odds with Ads. John Paul’s comments: OK…Everybody’s seen a slot machine, right? Yeah! Gotta work ’em. You know how a slot machine works, and by the way, the ones
Brian Johnson speaks about a big problem he finds in big and small companies… Brian’s comments: This one is even bigger…even more prevalent in the bigger companies. You can’t read it up there, but it says “Understanding the Root Cause”. Most executives, entrepreneurs, top management bury their heads in the sand on a lot of
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