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In this video clip from the Action Seminar, Harlan Kilstein taught how he creates products quickly. Harlan’s comments: I’ll pick up on what you just heard from Brian and from Joe and tell you how I create a product. I create the marketing first. I start with the sales letter, and before I even create
Easily one of the best self-defense letters I’ve ever penned. You open the envelope, you wonder why a nickel is attached to the letter … and suddenly you’re off on a wild ride to a dangerous Oklahoma skin-head bar where you’re not just unwelcome … you’re meat. Why a nickel? The client begged me to
In this clip from a marketing hotseat, John Carlton explains how to define your paradigm and determine whether it’s working or not. John’s comments: You have to do a paradigm breakdown. Halbert called the image suicide and it affects a lot of things. You have to sit down and start by saying is a paradigm
Get all of John Carlton’s most successful ads here >> John Carlton’s Best Ads… and The Stories Behind Them This was my first golf ad, and it was a huge success. I tell the story in the sections on hooks in “The Simple Writing System” and in “Kick-Ass Copywriting Secrets” — about the expert who
In this video clip from the Action Seminar, online marketer James Schramko tells how to find your prospects and determine what they want to buy. Tools and techniques he uses in his business. Insights. James’ comments: Step 1: Find Prospects: You have to find prospects and I will give you a few tips on how
Naming products is a function of lining up your benefits and your features. It is kind of like that way you come down on headlines. John’s comments: You have to decide what is going to work in your market. I brought up things like “kiss your face” and “gee, your hair smells terrific”, and also
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