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David Deutsch is an A-list copywriter who had always had an interest in Improvisational Comedy and how a knowledge of improv can help a copywriter be more creative. It helps you to open the subconscious part of your brain, which taps into creativity. You become more spontaneous, less “clinical”. You can’t think too much because
This time Stan Dahl is on the hot seat. His client, Bruce, is a beer expert who works as an executive chef at a San Francisco restaurant. He has a website, has created a lot of content and is doing some local events but hasn’t yet made a name for himself. His niche (craft beer)
Every copywriter wants to find the big breakthrough that makes their marketing more persuasive. But sometimes the difference between copy that connects and copy that gets ignored comes down to something much smaller. A single word can change how people feel about your message before they’ve even finished reading the sentence. In this clip from
For years, entrepreneurs have been taught to focus on their product… their features… their process… and all the “stuff” they sell. But according to John Carlton, that’s usually where things start going wrong. In this clip from his Simple Writing System, John digs into a simple idea that completely changes the way you look at
Why do some ads grab your attention while others make you lose interest almost instantly? It isn’t always because the product is bad or the offer is weak. Sometimes the problem is much simpler, but it’s also something many entrepreneurs and copywriters never notice. In this copywriting hot seat, John Carlton shares a different way
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