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In this marketing hotseat, John explains that a good copywriter is a marketing consultant, not just a vendor. A vendor competes solely on price, and doesn’t set himself off from the competition. A consultant adds a lot of value to the transaction. He can command a higher fee and will be more in demand. Mike:
Some of the best marketing advice doesn’t come from learning a new tactic. It comes from changing the way you think before you ever write a word. That’s what makes this clip from John Carlton so powerful. He isn’t talking about formulas, templates, or tricks. He’s talking about the mindset that separates weak, forgettable copy
In this clip from the Action Seminar, Kevin Rogers shows how he uses principles of stand up comedy to create a killer USP and convert visitors to buyers. These techniques can be used by anyone. Kevin’s comments: And then I started to think about how I approach stand-up comedy and how a lot of that
John Paul Mendocha, who manages Google Ads campaigns for some of the largest companies, explains how mindset is needed for success. You can beat the huge odds with Ads. John Paul’s comments: OK…Everybody’s seen a slot machine, right? Yeah! Gotta work ’em. You know how a slot machine works, and by the way, the ones
Brian Johnson speaks about a big problem he finds in big and small companies… Brian’s comments: This one is even bigger…even more prevalent in the bigger companies. You can’t read it up there, but it says “Understanding the Root Cause”. Most executives, entrepreneurs, top management bury their heads in the sand on a lot of
At the Action Seminar, Jon Correll, who normally only works with the largest companies, tells how to run split tests so you get the best possible information as to how a page converts. Jon’s comments: The biggest trap I see in CRO (conversion rate optimization). Have you ever done a split test, you put something
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