John Carlton’s Best Ads: One-Time-Only Market Test
I first learned the “market test” concept from Jay Abraham. He had convinced a major publisher of financial newsletters to offer a dozen of them for, like, $19. Normally, each subscription would have separately cost as much as $200 or more. So this was giving away the farm.
The idea is that… if you really do have a great product , why not let your potential audience get a good taste of it? Then, based on the obvious value delivered, you will pick up the customers at full price at renewal time.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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Cheers,
Stan Dahl
Chief Marketing Rebel