Marketing Hotseat — Offline Marketing — Home Improvement Contractor
This is a hot seat for a local home improvement contractor who wants to expand his business. He installs concrete steps, and his prices are about 30% higher than his competitors, so he sells on value rather than price.
He has a flyer which he mails out that appears to be very effective. He gets about 80 leads per month and is able to close 56 (70% closing rate). The ad is not very slick, but works.
They discuss various ways he can use to find buyers, how to increase the number of people who call and how to close more effectively over the phone…though his closing rate is now very good.
They also make suggestions about how to create a back end so he can leverage the customers he has (doesn’t just have a one-off sale).
We don’t have a lot of hot seats for home improvement contractors, so this hot seat has a lot of unique information.
This lesson... along with a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the Marketing Rebel Insiders Club.
You can access all of this immediately for less than $1 per day.
You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team