Marketing Hotseat: How To Find Your Market
Rachel’s passion is helping women (and men) find their voice so they can speak out and be heard. She commands $1,000 per hour for consultations, and wants to expand her reach using the internet.
Her market is a bit hard to define. Her biggest challenge is trying to figure out where “the parade” is that she can get in front of.
They talk about how to find the conversation going on in people’s minds…visiting related forums, connecting with people at speaking engagements, checking out other websites in her niche, and isolating the relevant search keywords.
John tells her how to get good testimonials and then leverage them.
There are a lot of times where you (or a client) have a passion but may have a hard time figuring out where the people are, and you will find a lot of inspiration and ideas in this hotseat.
You probably are not in Rachel’s niche…but you don’t have to be in order to get a lot out of this hotseat.
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team