Marketing Hotseat: Meet Your Prospects Where They Are
Michelle runs a financial services company with her brother-in-law, Mark. They have a proprietary stock trading method that they lease to stock brokers. It is a fee-based service, so the clients (the stock brokers) are not constantly chasing after commission income.
Their offer is not converting as well as they would like (do they ever?)
This hot seat points out one of the benefits of a mastermind. Michelle may not be in touch with her prospects actual pain points, but she can’t see it, because that would go against one of the primary assumptions they are making in their business. It is another example of being too close to the problem.
They also do a speed critique of her website at the end of the hot seat, giving her even more great advice.
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Stan Dahl & The Marketing Rebel Team