Member Hotseat: Developing a Business Model
On the hot seat this month is Andrew, a guitar teacher who has developed instructional materials and backing tracks (recordings of backup instrumentals that don’t include the lead instrument or vocals). He has sold his instructional materials via Udemy but wants to get away from that and sell off his own website.
He is not sure where to start.
John gives him a lot of advice on how to expand his presence in his industry…how to enlarge his network, how to get the most out of his networking experiences, how to approach the movers and shakers and leave an impression.
He shows him how to determine who his best prospects are, which is the first step in developing his marketing strategy and products, as well as how to develop products to sell when so much information is available for free.
John explains his membrane theory and how Andrew can use it to segment his prospects and relate to them on their level.
They also talk about Udemy and how to exploit that platform while he is creating his own marketing funnel.
Andrew is also getting started on Youtube and they advise him as to how to differentiate himself among all the other guitar teachers there.
Plus a lot more. This is a wide-ranging discussion that has too many nuggets to list here. Definitely a lot of stuff that can be adapted to your niche.
This lesson... along with a vast library of small business marketing lessons and training programs...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
... is only available to members of the
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You will receive full access and all of the privileges of membership...
... so you can learn for yourself why our members love this online club so much...
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team