MRIC Member Hot Seat: How to Avoid “Oh, Yuck” In Your Copy
On the hot seat today is MRIC member Leo. He is a financial planner who stumbled upon a new product he could offer clients.
His practice focuses on retirement planning for baby boomers, and the market for this product is business owners, so most of his prospects are not current clients.
His main challenge is that the product is insurance… sure to receive a resounding “Oh, yuck!” from prospects unless he handles it very delicately.
He submitted a letter for Stan and John to review. They reviewed the letter, and John suggested a different slant to it as well as discussing how to mimimize the “Oh, yuck” reaction.
They also discussed other marketing issues he had:
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team
