Operation Copywriting Quick Start

This is a series of interviews that David Deutsch did with some top copywriters. Use the tips they give for jumpstarting your copywriting career. Or taking it to the next level.

October: How to Write, Sell, and Succeed: Dan Kennedy’s Copywriting Formula

In this conversation, David Deutsch interviews renowned copywriter and direct marketing expert Dan Kennedy. Kennedy discusses his career, his approach to copywriting, and strategies for maximizing profitability as a writer. He emphasizes the importance of leveraging skills across different business ventures, avoiding the trap of trading time for money, and structuring compensation based on results rather than hours worked.

November: Emotional Triggers & Persuasive Copy: A Masterclass with Herschell G. Lewis

Herschell G. Lewis went from teaching English literature and making horror movies to becoming a successful copywriter and marketing expert. In this conversation with David Deutsch, he reveals how choosing the right words can make a big difference in getting people to respond to your ads. He also looks at how marketing has changed and why copywriters need to change with it.

Lewis believes that good copywriting is about more than giving people information. It’s about getting them to take action. He offers practical advice on writing stronger, clearer copy, connecting with customers, and standing out in a crowded market. He also has some valuable tips for new copywriters who want to get started and find clients.

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