Operation Copywriting Quick Start

This is a series of interviews that David did with some top copywriters. Use the tips they give for jumpstarting your copywriting career.

July: John Carlton: From the Trenches: Real-World Copywriting Lessons That Convert

In this deep-dive conversation, John Carlton pulls back the curtain on what really makes copy convert—beyond formulas and templates. He shares hard-won lessons on salesmanship, storytelling, and how to write with emotional impact.

August: Ken McCarthy: Timeless Copywriting Secrets from an Internet Marketing Pioneer

In this wide-ranging conversation, David sits down with Ken McCarthy—one of the original pioneers of internet marketing and the visionary behind the legendary System Seminar. Ken shares timeless principles of copywriting, marketing strategy, and entrepreneurial thinking.

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