Perry Marshall: Adwords Psych-Out Smackdown
Perry Marshall is probably the top expert on Google Adwords, and in this interview he looks at 7 websites in very different markets and gives advice on what they need to consider when putting together a successful Adwords campaign. There is a lot of good information that can be applied to any niche. The topics they discuss include:
- Buyer psychology and how to use it to find keywords to use
- How to find out what Google’s favorite ads for any keyword search are
- Why it’s necessary to develop the pie chart for your site and how to use that to improve your Adwords results
- In which markets will Adwords not work? Learn the one market that Perry Marshall won’t touch and why.
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