Perry Marshall: Adwords Psych-Out Smackdown

Perry Marshall is probably the top expert on Google Adwords, and in this interview he looks at 7 websites in very different markets and gives advice on what they need to consider when putting together a successful Adwords campaign. There is a lot of good information that can be applied to any niche. The topics they discuss include:

Buyer psychology and how to use it to find keywords to use
How to find out what Google’s favorite ads for any keyword search are
Why it’s necessary to develop the pie chart for your site and how to use that to improve your Adwords results
In which markets will Adwords not work? Learn the one market that Perry Marshall won’t touch and why.

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