Dan Kennedy: The 7 Things I Include In Every Pitch I Craft: Marketing WL

Dan Kennedy:  “The 7 Things I Include In Every Pitch I Craft”

Dan Kennedy gives a very entertaining yet insightful look at what actually makes people buy.

He warns not to use the “default list” when writing your copy, but to dig down to the seven reasons people buy.  Your prospects don’t really care what it is you are selling, as long as you speak to their “deep down” reason for needing your product.  If you can do that, you have struck gold.

And, you are guaranteed to laugh out loud at his description of the Guthy-Renker infomercial awards show…and the reason he is always relegated to the last row…



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