Greg Renker / Jay Sung: If You Think Guthy Renker is Just About Infomercials, Think Again: Marketing: WL

Greg Renker / Jay Sung – “If You Think Guthy-Renker is Just About Infomercials, Think Again”

Brian gets up close and personal with Greg Renker and Jay Sung of Guthy/Renker.

They go beyond television-based marketing and show how the principles they use apply to all marketing.  Discussions include some of their biggest flops (including one which almost destroyed them) and their biggest successes.

Also, what is the future for a company that made its name in television in these days where very few people will sit and watch TV for very long.

Toward the end, they answer the question:  What is the best way to start on TV today for someone who doesn’t have multi-millions to get started?  Their answer is very telling…


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