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  • Get all of John Carlton’s most successful ads here >>

    John Carlton’s Best Ads… and The Stories Behind Them

    You can’t see the grabbers that were attached to the following letters.  The first was a simple, co […]

  • …Question regarding marketing an E-book using PPC ads…

    Do you have to go to a blog article from the PPC ad?

    or…

    Can you click the PPC ad and go directly to a straightforward sales page like John was talking about?

    Thanks,
    Kathleen

  • This is a neat little tool. You may not use it very much, but when you need it, it will really come in handy.

    Say you wrote a heading for a sales letter and didn’t capitalize each word. Go to TitleCase.com […]

  • After finishing the late Scott Haines course, and picking up Kick-Ass Copywriting secrets, I joined MRIC.

    I want to understand the types of businesses who value direct response copywriting – and where/ how to find them.

    Lee

    • Hi Lee,

      They are everywhere. Hiding in plain sight.

      Type any business name, market name, or kind of product into any search engine.

      Click on every link, for as many pages as you want to go.

      Read the copy. Notice what action(s) they are trying to motivate you to take RIGHT NOW.

      If there’s an way to get on the email list, do it.

      Read the…[Read more]

  • Mark is a financial consultant with an ebook on debt consolidation.  He wants to develop a passive income and has started an Adwords campaign which is bringing traffic but the traffic is not converting.  The o […]

Recent Member Lessons

How to use TitleCase.com

This is a neat little tool. You may not use it very much, but when you need it, it will really come in handy. Say you wrote a heading for a sales letter and didn't capitalize each word. Go to TitleCase.com and enter the header and, within a second, you have it...

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