Working with WordPress 04: Traffic and Engagement: Marketing

Working with WordPress 04:  Traffic and Engagement

In this video we discuss how to get more traffic to your site.

We talk about:

  • The concept of bounce rate and why bounces are bad
  • Optimizing images and creating backlinks to get higher search engine ranking
  • How to encourage people to “social share” your content
  • How to track your site’s social engagement

There are a couple of other things that are not included in this video.

One way to get good traffic to your site is by uploading and optimizing videos on Youtube.  We covered that in depth in the series I just completed on Marketing with Youtube.

Using infographics will keep your visitors engaged for a longer period of time…a big plus in the eyes of Google.  I will be putting together a video on infographics at some point but don’t feel comfortable discussing it at this time.

Using surveys, contests, etc to grow your list, find out what your visitors want, and keep people engaged and coming back to your site.  This is also a topic for another video.  There are a lot of ways to accomplish this and I need more time to research it.

This video does, however, have a lot of good information that any site owner should know.


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