Most copywriters spend hours tweaking headlines, offers, and designs… chasing tiny gains. Meanwhile, there’s a simple move sitting right in front of them that can quietly boost results in a big way. It’s not flashy. It’s not complicated. And yet, it’s one of the most overlooked advantages in modern marketing.
In this clip from a copywriting hot seat, John Carlton calls out a mistake he sees again and again—and why it keeps costing people real money. Once you see it, you won’t be able to ignore it… and you’ll start spotting easy wins almost immediately.
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