There’s a big mistake entrepreneurs make when they try to connect with customers… and most of them don’t even realize they’re doing it. They think they’re being empathetic. They think they’re relating. But instead, they end up sounding fake, pushy, or disconnected without meaning to.
In this clip, John Carlton cuts right into one of the easiest traps to fall into when writing copy, sales messages, or even simple marketing emails. It’s the kind of lesson that changes how you look at persuasion once you hear it — especially if you’ve ever struggled to make your marketing sound more human without sounding forced.
If you like this lesson (and are not already a member of the Marketing Rebel Insider's Club), you will be glad to know that there is a vast library of small business marketing lessons and training programs just like this...
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We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team