Especially if you have a lot of copy to create, it may tend to get a bit so-so… kind of predictable. In this video clip, David Deutsch reminds us that in order to be compelling, copy has to have a bit of the unexpected.
Click on the image to watch the video:
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.
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