Most business owners believe their biggest risk is launching too early. Brian Johnson says the real danger is waiting too long. After decades of coaching companies at every stage, he’s seen smart founders pour years into perfecting products—only to stall, second-guess, and never get real traction. The result? Incredible ideas that never get tested in the only place that matters: the market.
In this clip from John Carlton’s Action Seminar, Brian challenges a deeply ingrained belief about where your time should go—and why obsessing over polish, features, and “one more improvement” can quietly kill momentum. If you’ve ever told yourself “it’s not ready yet” or wondered why growth feels harder than it should, this conversation may force you to rethink how you’re spending your time—and what actually moves a business forward.
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Stan Dahl & The Marketing Rebel Team