Sometimes the best ideas are the ones that make you stop and think, “Wait… what?” They don’t fit. They don’t sound right. And that’s exactly why they grab attention. In a world full of predictable ads, the ones that feel a little strange are the ones people can’t ignore.
In this clip, John Carlton shares a simple but powerful way to break through the noise using ideas that don’t seem to belong together at first. It’s a small shift that can completely change how people react to your message—and once you see it, you’ll start noticing it everywhere.
Before you go…
This is just a snippet from John Carlton's Simple Writing System course. You can get an additional mini-lesson here.
Would you like to learn how to create your own killer sales messsages… so you never again struggle to write an ad, a sales video script, or an email to your list?
Or learn what must go into a sales letter that converts, so when you hire a copywriter you will know if they are doing a great job or not?
Writing a good ad isn't rocket science.
Like almost everything, if you take a bit of time to learn a few simple and proven secrets, everything else is just ridiculously easy.
Sign up here, and John Carlton will teach you step-by-step, repeatable tactics that are in the Bag of Tricks of every world-class marketer and copywriter. And, the course is free!