Great copy isn’t just about choosing the right words. It’s about understanding the people you’re writing for right now. What grabbed attention a few years ago may not have the same impact today, and relying on old ideas can quietly hurt your results.
In this short clip from one of his coaching sessions, A-List copywriter and coach David Deutsch shares an important way to think about copy that can change how you approach every project. If you want your writing to connect with today’s readers instead of yesterday’s market, you’ll want to watch this one.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.