If you’ve ever created a free report, guide, or lead magnet, you’ve probably asked yourself the same question: Am I giving away too much? Give away too little, and people won’t see your value. Give away too much, and you might worry they won’t need to buy from you. Finding the right balance can feel harder than it looks.
In this short coaching clip, A-List copywriter and copywriter coach David Deutsch tackles that challenge with a practical way to think about free content. Instead of relying on guesswork, he shares a simple mindset that can help you create content that builds trust, sparks interest, and leaves people eager to take the next step.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.