AI can write headlines, suggest ideas, and produce copy in seconds. But as AI gets better, it raises an important question for copywriters: What can you bring to your writing that AI can’t? The answer may be one of your biggest advantages.
In this short clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at what separates human writing from something created by AI. It’s a simple idea that can make your copy feel more real, interesting, and compelling. Watch the video to see what AI is missing—and how you can use it to make your writing stronger.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.