It’s easy to think that becoming a better copywriter means becoming better with words. Stronger headlines. Sharper sentences. Clever hooks. But some of the biggest improvements in your copy can happen before you write a single word.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch reveals a skill that can change the way you approach every piece of copy you write. It sounds simple, but it can help you see your prospects—and what really matters to them—in a completely different way.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.