Writing about yourself or your business sounds easy—until you actually sit down to do it. What should you say? What matters to the reader? And how do you make yourself sound impressive without feeling like you’re bragging?
In this short clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch offers a different way to think about it. If you’ve ever struggled to figure out what belongs on your About page, this simple shift in perspective could change the way you approach it.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.