You may think you’re writing copy one sentence at a time. But while your prospect is reading, something else is happening. They’re reacting to every claim, every idea, and every word you put in front of them—and those reactions can determine whether they keep reading or leave.
In this short clip from one of his coaching sessions, A-List copywriter and coach David Deutsch reveals a simple way to think differently about the person on the other side of your copy. It’s an idea that could change the way you approach your next sales letter, email, ad, or landing page.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.