Great copy can feel like the writer knows exactly what you’re thinking. Just as a question or doubt pops into your head, the copy seems to answer it. That’s not an accident. It’s a skill that can make your writing much more powerful.
In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch reveals a simple way to think about your prospect while you write. If you can learn to see your copy through their eyes, you may start noticing things in your writing you never noticed before.
For a comprehensive collection of David's best copywriting secrets — including how to write effective copy in this age of AI overwhelm — you'll want to check this out.