John Carlton’s Best Ads: Absolutely Confidential
Staying on top of the martial arts market is no walk in the park. It’s not like baseball, where the rules and skills required stay pretty much the same for decades. Fighting skills change dramatically and constantly, as last year’s “big thing” is picked apart and weaknesses found, and new gurus arrive with fresh goods.
There are two keys to the success of this letter:
(1) The idea that you can pick up the skills just by watching the video… and…
(2) The “blind spot” discovered in all other systems that this new system exploits.
I have a good friend who is a gonzo martial artist. His idea of a great weekend is to attend a street fighting workshop and come home Sunday covered in bruises. I run these new products by him for a no-bull review … and it was a happy day when he told me you really can pick up most of these new skills just by watching. And yes, that blind spot is a revelation.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
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