John Carlton’s Best Ads: The Naked Girls All Laughed Behind The Little Pudgy Guy’s Back
Most self-defense ads try hard to look tough. Like the product is tough, the talent is tough, even the receptionist answering the phones is tough. Pick up a Black Belt or Soldier of Fortune magazine and check out the attitude of the writing.
Tough guys. Grrrr.
Sports in general falls into that trap every few years. Before the irreverent ESPN hit the scene with the brilliant one-liner style of Sports Center, it was hard to get a breath of fresh air in any ad for sports. It was all-locker room, all the time.
This infamous John Carlton ad... along with many others...
... each accompanied by John's breakdown of the strategies and persuasion techniques that made them so successful...
... are waiting for you right here -> John Carlton's Best Ads… And The Stories Behind Them.
This is one of the world's greatest swipe files, packed full of money-making examples you will apply to your own ads, emails, social media posts, etc.
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