So, they register. After that registration, they go into a sequence which is now what most people in the industry will call a reminder sequence. That is totally the wrong way to look at this next set of emails. Yes, they registered. Now is your chance to get them to understand that they made the right decision. You are re-confirming that what they are going to learn…you’re bonding with them.
In those emails we will do things like the first or second will be a video or audio from whoever the person is. The reason is that we don’t want the user to show up to that webinar and be hearing that person or seeing that person for the first time, because that is a longer hurdle for them to break down the barrier to bond with that person.
So, we are trying to bond beforehand. You want them to see his face, to hear his voice. Then, when they come to the webinar, they feel like they already know that guy. They already know Jerry, or Rich, or whoever it is. OK?
To learn more about the Action Seminar, go to: www.ActionSeminar.com
If you like this lesson (and are not already a member of the Marketing Rebel Insider's Club), you will be glad to know that there is a vast library of small business marketing lessons and training programs just like this...
...plus a private Facebook-like chat stream where you can get answers to all of your
questions about marketing tools and techniques, small business growth, and life as an entrepreneur...
...which is only available to members of the Marketing Rebel Insider's Club.
You can access all of this immediately for less than $1/day.
You will see for yourself why our members love this online club so much...
... and why they don't invest in marketing tools or strategies without first checking in with The Club.
Click Here to start your membership today.
We'll see you on the inside...
Stan Dahl & The Marketing Rebel Team