Cold calling can feel uncomfortable, especially when you’re worried about rejection. But Shamus Brown says the problem may not be cold calling itself. A few smart decisions before you ever pick up the phone can make a big difference in how those calls go.
In this clip from John Carlton’s Action Seminar, Shamus offers a different way to think about reaching new prospects. If you sell to businesses, look for new clients, or simply dread making sales calls, his approach could change the way you think about getting someone on the phone.
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Stan Dahl & The Marketing Rebel Team