You can write a clever subject line, but that doesn’t mean your email will get opened. Sometimes the biggest factor has little to do with the words you put in the subject line—and everything to do with the relationship you’ve built with the person receiving it.
In this clip from John Carlton’s Action Seminar, Brian Johnson and Stan Dahl dig into a lesson they learned from real-world email testing. If email is an important part of your business, their experience may change the way you think about getting attention in a crowded inbox.
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Stan Dahl & The Marketing Rebel Team