October 13

John Carlton: Increase Your Awareness of Your Surroundings

It’s easy to move through the day without really noticing what’s happening around you. We see what we need to see, hear what we need to hear, and tune out the rest. But for a copywriter or entrepreneur, learning to notice the little things can change the way you understand people, ideas, and opportunities. In this clip from a copywriting hot seat, veteran copywriter and coach John Carlton takes the group through a simple exercise designed to wake up their awareness. It only takes a few minutes, but it may make you realize just how much you’ve been missing—and give you a new way to look at the world around you.
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